Liverpool considering fan representation on club board amid European Super League fallout
Having been one of the most successful clubs of the last three years, you would assume that Liverpool owners FSG could walk on water. However, numerous mis-steps over the years have left many fans with a weary approach when it comes to club ownership. Part of this stems from their early decision to hire – and then unceremoniously sack – club legend Kenny Dalglish. Others remain bitter about the mistake with ticket pricing which led to a walkout. Other issues have existed in recent years which have driven some fans to turn against Fenway. However, the most recent issue was the European Super League.
Reds fans have watched since 2015 as Jurgen Klopp turned around a confused, ramshackle operation to become a genuine juggernaut once again. They watched as Klopp won European honours again, reached Finals, and won the 30-year Premier League trophy that had waited for so long. How, then, did Fenway feel that justified a move into an ESL-type competition?
How could just six years of success after more than three decades of mostly-mediocrity possibly give Liverpool the right to attend such a competition? And why would they want to be part of it to begin with?
For some fans, this was the final straw. In a bid to try and win back a clearly raging support, Fenway have announced considerations for a fan representative to be on the board of the club. It would likely be someone from Liverpool fans group Spirit of Shankly, who have played a major role in club matters in the past.
What happens next?
At the moment, the hope is that Fenway commit to the fan model and have some kind of ‘normal’ person on the board. While fans were excited by recent news that LeBron James, NBA megastar and walking brand, had increased his ownership stake in Fenway. However, clearly more work will be needed if they wish to turn around the money-first thinking that has dominated the sports group for so many years.
Liverpool were, pre-Klopp, believed to be looking at the model operated by Arsenal as the way to go forward. With a few years of earned success, though, they soon wished to operate along the model of a team like Real Madrid. What has often made Liverpool attractive is the anti-establishment credential; that they, and the wider city, do things differently.
To see Fenway to happy to join up with the likes of Manchester United and Madrid was a kick in the teeth for Liverpool fans worldwide. Adding a fan rep to the club board might, in future, help the people at the top of Liverpool realise just when they are making a PR disaster mistake.
Because while FSG have done much good since they arrived at Anfield, there have been numerous missteps that really would damn most owners. If there is to be fan representation, it has to be a genuine representation and not a token mouthpiece position.07.05.2021 < Back